I’m a Paid Media Executive here at Fluid, working across platforms like Meta and TikTok to drive performance for our clients. I love diving into the data, testing new ideas and using my passion for creativity to make ads to go into our campaigns. Every day is a chance to learn something new, and I wouldn’t have it any other way.
Meet Nikita
Team: Performance & Innovation
Joined: 2025Passion
I’m passionate about all things social media – especially paid social. I love using CapCut and Canva to bring creative ideas to life. But for me, it’s not just about the work. It’s the people. Positive vibes, kindness and supporting each other is what truly matters to me, and what I love most about Fluid.
Outside of work, I’m always planning my next trip away (I genuinely can’t rest without a flight booked!). I love swimming, the gym and baking (my fellow colleagues are yet to experience my iconic chocolate chip cookies). But above all, spending time with my family and friends is everything.
Achievement
I’m only a month into the role, so it’s early days. But I’ve already had some lovely, positive feedback from the team, which has been uplifting and reassuring. I’m hoping to bring fresh ideas and experiences from other platforms like Reddit, Snapchat and Pinterest to our clients where relevant. My goal is to confidently manage client accounts, plan and optimise campaigns from start to finish, and keep growing and learning!
Weekend
A typical weekend for me kicks off on a Friday night with a takeaway at home with my mum and dad. Brunch catch-ups with friends over an iced coffee, or getting dressed up for a few drinks in the evening are usually on the cards too. Sunday resets must involve a lie-in (non-negotiable). Most importantly, Sundays are for seeing family. My little nephews and nieces’ smiles and laughs top every weekend. Some weekends involve a trip to London to visit my uni friends or squeezing in a weekend away or even a spontaneous day trip. I love making the most of my time off and creating as many memories as possible!
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In a digital world that never stands still, our Performance & Innovation team is here keeping our clients one step ahead.
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